One of the iconic “painted ladies” on San Francisco’s “Postcard Row” has come onto the market for $2.75 million.

But this painted lady will need a lot more than a paint job.

“It’s been lived in,” says listing agent Jeremy Rushton, who told us the home hadn’t been on the market since the 1970s.

There are only seven famed Victorians on this block in the Alamo Square neighborhood, opposite a picturesque park. And the restoration work on tap hasn’t stopped a flood of interest, both online, and in real life. Rushton estimated he’d had 400 groups to see it, and had fielded a “healthy” number of queries from prospective buyers. 

The block’s charming lineup of homes was built in the 1890s by the developer Matthew Kavanaugh, who also lived in the place on the corner, 722 Steiner St.

“Postcard Row” in San Francisco


714 Steiner St. is on the market.


Front door


Living room




Staircase and stained glass


The picturesque block has been showcased in movies and TV shows, including in the sitcom “Full House.” Tourists flock to the area to get a glimpse of the iconic Victorians, and have transformed the area into a destination for out-of-towners.

“It does make sense for this to be the quintessential San Francisco block,” Rushton says. “It is the kind of architecture that people think about when San Francisco comes to mind.”

However, buying into a famous block and acquiring a recognizable house comes with a steep price tag. The buyer who makes the multimillion-dollar commitment must also be prepared to shell out significant greenbacks to bring this aging beauty back to her former glory.

The work involved is likely to include upgrades to the electrical and plumbing systems, along with design decisions. Let’s not forget that the new owner will need to carefully choose an exterior paint color befitting one of the most photographed homes in the city.

The four-bedroom, 2.5-bath, 2,849-square-foot structure features views of Alamo Square on all three levels. Period details include crown moldings, stained glass, and high ceilings. And the views from the windows include downtown San Francisco and even part of the Golden Gate Bridge on a clear day.

The lively neighborhood offers lots of local treasures, from Bi-Rite Market, the acclaimed restaurant Nopa, and cafes and boutique shopping on nearby Divisadero Street.  

While some of the homes have come on the market in the last two decades, it’s not an everyday event. The last of the bunch to sell went for $3.1 million in 2014. Even so, “There are only 7 of them. No matter how much they trade hands, it’s rare,” says Rushton. 

The post ‘Painted Lady’ on San Francisco’s Famed ‘Postcard Row’ Hits Market for $2.75M appeared first on Real Estate News & Insights | realtor.com®.

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